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CO-LOCATED EVENTS

Speaker

Irina Hilgert

Head of IT Track & Trace, Philip Morris International

My name is Irina Hilgert, currently holding position of Head of IT Track & Trace at Philip Morris International. With over 17 years of experience in the IT domain, I’ve led digital transformation initiatives across manufacturing, sales, marketing, finance, procurement, and most recently, Track & Trace. This broad cross-functional exposure has shaped my ability to align technology with strategic business objectives and deliver impactful solutions in complex fast changing environments.
I am passionate about innovation and its strategic role in enabling future-ready digital solutions that enhance regulatory compliance, drive operational efficiency, and accelerate speed to market. My focus lies in leading strategic programs, fostering collaboration across diverse teams, and continuously improving how technology supports global operations. The dynamic nature of Track & Trace keeps the work meaningful—there is always an opportunity to innovate, refine, and contribute to broader organizational goals.
The Pop in My Job:
What drives me is the opportunity to shape and deliver technology strategies that generate measurable impact across complex, global operations. I am passionate about operating at the intersection of IT and business, where digital innovation serves as a strategic enabler of agility and scalability across the value chain.
Innovation, to me, is not merely a goal—it’s a mindset applied to solving challenges, optimizing systems, and accelerating speed to market.
As Albert Einstein once said, “In the middle of difficulty lies opportunity.” This perspective resonates deeply with my approach to leadership and transformation. I believe that complexity and change are catalysts for progress, and I’m committed to leveraging technology strategically to unlock value, drive resilience, and shape the future of global operations.

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Session

The ROI Dilemma: Turning Track & Trace from a Compliance Burden into a Business Value Driver

3 | Challenge Your Peers Session

Monday, September 29

04:30 pm - 05:30 pm

Live in Berlin

Less Details

  • Why Track & Trace is usually seen as a cost of doing business rather than a value generator?
  • Which compliance requirement in your industry are consuming the largest share of resources?
  • What is the real risk of only treating track & trace as a compliance obligation? 
  • What are your top 3 compliance driven cost? (e.g. serialization, audits, IT integration)?
  • Which KPIs would convince leadership that track & trace delivers ROI beyond compliance?
Workshop

Company

Philip Morris International

https://www.pmi.com/
Philip Morris International (PMI) is a global leader in consumer goods, driving a major transformation to deliver a smoke-free future. With operations in over 170 markets, PMI is shifting from traditional cigarettes to innovative, science-based smoke-free products. The company invests heavily in R&D, sustainability, and digitalization to support this transition. PMI’s Track & Trace initiatives play a key role in ensuring product integrity, regulatory compliance, and supply chain transparency.
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Colocated with
Rethink! Smart Manufacturing Europe 2025 is part of the Smart Manufacturing & Industry 4.0 Event Series. You can find more events here.
Date
September 29 – 30, 2025
Location
Maritim proArte Hotel
Friedrichstraße 151, Dorotheenstraße 65
10117 Berlin
Phone
+49 (0)30 52 10 70 3 0
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