Jasper Rutten is the Advanced Analytics manager within the Global Excellence Team of the Huntsman Polyurethanes business. He holds a master's in Chemical Engineering from the Technical University of Twente. In his current role, he is leading the global advanced analytics roadmap for the upstream PU manufacturing sites. This roadmap combines black box data modeling techniques with classic engineering modeling & control skills. He also has a strong focus on change management related to the implementation of advanced analytics and in the broader sense digitalization. In the past few years, multiple solutions have been implemented on the manufacturing sites bringing among others increased operational stability. The key attention point now is to make these scalable and sustainable for the long term future.