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CO-LOCATED EVENTS

Speaker

Paulo Zanini

Enterprise Architekt, SEW Eurodrive

Paulo Zannini is an Enterprise Architect at SEW-EURODRIVE, focusing on IoT and digitalization. He began his career as an applications engineer at Bosch Rexroth, later expanding into product management, international coordination, and representing Industry 4.0 initiatives. After leading automation product management in Brazil he moved to Germany and served as Head of IoT and Digitalization at Weiss GmbH, where he introduced product configurators, IoT solutions, and enterprise integrations. At SEW-EURODRIVE, his major projects include the company’s IoT reference architecture, Digital Twin initiatives, and DevSecOps enablement. Paulo is passionate about creating safe environments and effective tools for developers, bridging business and IT, and positioning SEW-EURODRIVE as a driving force in global industrial digital integration through products and solutions complying to open standards and local regulations.

SEW-EURODRIVE itself is a trusted partner for everything in motion. With a portfolio covering gearmotors, controllers, and services for all industries, the company produces globally, adapts locally, and supports customers everywhere with strong commitment and expertise.

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Sessions

Controller Virtualization and Cloud Code Management – Who Holds the Keys?

(1) CHALLENGE YOUR PEERS

Monday, September 29

04:30 pm - 05:30 pm

Live in Berlin

Less Details

  • Controller Virtualization: What real opportunities – and risks – do you see in decoupling PLCs from physical racks?
  • Cyber Security: How can IT-grade security principles be applied effectively to virtualized machine controllers?
  • Access Control: In the past, plant managers opened the gate; today, only IT can open the firewall. How should responsibilities be rebalanced?
  • Strategic Perspective: Is machine programming already recognized in your company as a new B2B digital interface, and is IT involved early enough?
Workshop

How are AI agents reshaping the role of humans in mechanical engineering—and how close are we to fully deploying autonomous co-pilots in industrial environments?

Panel Discussion

Monday, September 29

06:15 pm - 07:00 pm

Live in Berlin

Less Details

With the rapid evolution of large language models (LLMs) and intelligent automation technologies, AI agents are becoming powerful tools in the mechanical engineering sector. These agents can make autonomous decisions, analyze complex data, and interact with machines and systems in real time—transforming traditional processes across maintenance, production, sales, and service. This panel discussion explores how AI agents are being integrated into Industry 4.0, what their current capabilities are, and what ethical, technical, and operational challenges still stand in the way of widespread adoption. Are we at the dawn of a new era where humans and AI co-pilot the factory of the future?

  • What distinguishes AI agents from traditional automation systems and conventional AI applications like chatbots?
  • Which use cases in mechanical engineering are showing the greatest value from deploying AI agents today?
  • How can AI agents be safely integrated into critical manufacturing processes without compromising reliability and control?
  • What are the main challenges in training and governing industrial AI agents—especially in terms of data quality and compliance (e.g., GDPR)?
  • How will the role of engineers and operators evolve as AI agents take on more autonomous tasks? Will they replace, augment, or collaborate with human expertise?
Presentation

Digital Twins at SEW EURODRIVE – A Strategic Data Integration Approach

Case Study

Tuesday, September 30

08:55 am - 09:20 am

Live in Berlin

Less Details

Industrial digitalization is not held back by a lack of technology, but by fragmentation. Every layer, from IoT sensors and edge processors to controllers, applications, CAD, PLM, ERP, and MES produces its own data models and semantics. Across suppliers and partners throughout the supply chain, the standards multiply. These isolated silos create hidden barriers, making integration brittle, expensive, and slow.

SEW-EURODRIVE addresses this challenge with a Data Integration Framework – a structured methodology that thrives beyond toolchains or platforms. It establishes a true data plane that unifies semantics across IT and OT, powered by Knowledge Graphs and Industry 4.0 Asset Administration Shells. This approach enables Digital Twins as living representations of types and assets, ensuring interoperability, governance, and lifecycle integration.

By reframing the problem as a systemic barrier, this presentation shows how mastering semantic complexity is key to unlocking development speed, regulatory compliance and new industrial business models strengthening Europe’s competitiveness.

  • Industrial data is fragmented across IoT sensors, edge processors, controllers, apps, and IT systems (CAD, PLM, ERP, MES).
  • This fragmentation creates systemic barriers that block fast, reliable, and scalable integration.
  • Without solving this, Digital Twins remain pilots, and cross-domain innovation, compliance, and lifecycle traceability fail.
  • SEW-EURODRIVE applies a Data Integration Framework that builds a unifying data plane across IT and OT.
  • Core enablers: Knowledge Graphs for semantic linking and Asset Administration Shells (AAS) for Industry 4.0 compliance.
  • Silos are not destroyed but integrated through explicit, machine-readable domain knowledge.
  • Governance ensures trust, scalability, and resilience.
  • Strategic advantages: semantic & technical interoperability, operational efficiency, compliance, and cyber resilience.
Presentation

Company

SEW Eurodrive

We move the world! What does this mean? Innumerable conveyor belts, bottling plants, gravel plants, your luggage at the airport, and many more applications would come to a stop without our motors, gear units, gearmotors, the matching automation technology, and services. More than 22,000 employees worldwide make sure that these processes keep running.
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Colocated with
Rethink! Smart Manufacturing Europe 2025 is part of the Smart Manufacturing & Industry 4.0 Event Series. You can find more events here.
Date
September 29 – 30, 2025
Location
Maritim proArte Hotel
Friedrichstraße 151, Dorotheenstraße 65
10117 Berlin
Phone
+49 (0)30 52 10 70 3 0
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