Paulo Zannini is an Enterprise Architect at SEW-EURODRIVE, focusing on IoT and digitalization. He began his career as an applications engineer at Bosch Rexroth, later expanding into product management, international coordination, and representing Industry 4.0 initiatives. After leading automation product management in Brazil he moved to Germany and served as Head of IoT and Digitalization at Weiss GmbH, where he introduced product configurators, IoT solutions, and enterprise integrations. At SEW-EURODRIVE, his major projects include the company’s IoT reference architecture, Digital Twin initiatives, and DevSecOps enablement. Paulo is passionate about creating safe environments and effective tools for developers, bridging business and IT, and positioning SEW-EURODRIVE as a driving force in global industrial digital integration through products and solutions complying to open standards and local regulations.
SEW-EURODRIVE itself is a trusted partner for everything in motion. With a portfolio covering gearmotors, controllers, and services for all industries, the company produces globally, adapts locally, and supports customers everywhere with strong commitment and expertise.
(1) CHALLENGE YOUR PEERS
Monday, September 29
04:30 pm - 05:30 pm
Live in Berlin
Less Details
Panel Discussion
Monday, September 29
06:15 pm - 07:00 pm
Live in Berlin
Less Details
With the rapid evolution of large language models (LLMs) and intelligent automation technologies, AI agents are becoming powerful tools in the mechanical engineering sector. These agents can make autonomous decisions, analyze complex data, and interact with machines and systems in real time—transforming traditional processes across maintenance, production, sales, and service. This panel discussion explores how AI agents are being integrated into Industry 4.0, what their current capabilities are, and what ethical, technical, and operational challenges still stand in the way of widespread adoption. Are we at the dawn of a new era where humans and AI co-pilot the factory of the future?
Case Study
Tuesday, September 30
08:55 am - 09:20 am
Live in Berlin
Less Details
Industrial digitalization is not held back by a lack of technology, but by fragmentation. Every layer, from IoT sensors and edge processors to controllers, applications, CAD, PLM, ERP, and MES produces its own data models and semantics. Across suppliers and partners throughout the supply chain, the standards multiply. These isolated silos create hidden barriers, making integration brittle, expensive, and slow.
SEW-EURODRIVE addresses this challenge with a Data Integration Framework – a structured methodology that thrives beyond toolchains or platforms. It establishes a true data plane that unifies semantics across IT and OT, powered by Knowledge Graphs and Industry 4.0 Asset Administration Shells. This approach enables Digital Twins as living representations of types and assets, ensuring interoperability, governance, and lifecycle integration.
By reframing the problem as a systemic barrier, this presentation shows how mastering semantic complexity is key to unlocking development speed, regulatory compliance and new industrial business models strengthening Europe’s competitiveness.